An important North American public transit company had the objective to share real-time schedules of upcoming buses and trains as well as information about service interruptions, moved bus stops and alternate routes.
For this project, it was important to dedicate a section of the displays to general purpose messages aimed at users (e.g., to inform users that washrooms are out of order in a station or remind them to make sure they do not forget their belongings inside vehicles). The objective was to improve transparency as much as possible with users and facilitate their travels, which would decrease their stress levels and make their trips feel quicker.
How we approached this project
To meet these communication needs, the transit company decided to adopt the ITEStransit passenger information system.
Displays installed at stops help users access schedules of upcoming buses and trains, the direction of the route and, in the case of buses, whether a ramp for mobility impaired persons is available.
As for sharing messages, many types of information can be shared on the displays: details about stations (maintenance work, renovations, unavailable access points, etc.), accepted payment methods, security guidelines, etc.
Display priorities have been set up for this project. For example, if no upcoming buses are expected for an extended period, a default message will appear and encourage users to use the transit company’s website or app to find more information. And if an emergency occurs, safety guidelines are automatically displayed on-screen and hide the normal content. Once the situation is resolved, the regularly scheduled content will appear once again.
Collaboration as a winning factor
The ITEStransit passenger information system was implemented and integrated through a close collaboration with the transit company to share information clearly and concisely. This project marks a significant improvement in urban mobility.
By providing transparency and updated data in real time, this initiative aims to improve the user experience, reduce passengers’ stress and make their trip feel quicker. This project also demonstrates a continued commitment to improve service quality for all transit system users.
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