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July 4, 2024
1 min read time

Using displays in public transit: sharing much more than schedules and routes

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passenger information system

A major North American public transit company adopted the ITEStransit passenger information system to improve overall communications with its users. Digital displays were installed in bus shelters to provide travelers with quick and easy access to information.

Displays offering varied content

A section of the displays is exclusively used to share a variety of messages. Although these displays can share the times of upcoming buses and trains, ITEStransit can offer a wide variety of information going beyond simply showing schedules.

Several types of information can be shared, such as frequently asked questions, news and updates about various services (e.g., free Wi-Fi, safety guidelines in vehicles and fares). Since users mostly use these displays for schedules, the transit company used this opportunity to share general interest messages as well.

Impact of the digital signage strategy

This clever strategy meets travelers’ immediate needs by showing schedules and offering additional information that enhances their travel experience. By installing these displays inside bus shelters, the transit company ensures efficient communication with its users, which improves the overall travel experience.

This initiative illustrates the company’s commitment to provide a complete, informative service as well as to improve its customers’ satisfaction.

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