Public transit companies mostly use their digital displays to share real-time schedules of trains, subways and buses. However, they can also optimize their investments in display software by using a portion of their screens for advertisements.
This initiative gives business partners and local businesses unique opportunities to reach a targeted and receptive audience while maximizing their advertisement investment.
Using advertisement to optimize investments
Allocating a specific section of the displays for advertisements has numerous benefits. It improves the returns on the initial investment in the signage system while generating additional income through the sale of this space to business partners. This solution is especially beneficial for local businesses wishing to target a specific audience.
Benefits for advertisement partners
With the displays, waiting times for users become business opportunities for advertisers. Unlike social media, where costs can add up and audience targeting can be inaccurate, showing ads in strategic locations can ensure optimal visibility. Promotions for local events or activities near bus stops benefit from increased exposure, as passengers are usually in the vicinity of the venues.
Promotions and exclusive offers
Businesses can also take advantage of this advertising space to share special offers or promotions that customers can use through an exclusive promotional code shown on the displays. This creates a direct and measurable incentive for consumers, and lets advertisers quickly make returns on their investment. This type of targeted advertisement is both cost-effective and extremely efficient for stimulating engagement and increasing sales.
Public transit companies can optimize their income by turning wait times of their users into valuable advertisement opportunities for businesses and their partners. This strategy helps local businesses benefit from an engaged and receptive audience while optimizing the returns of their advertisement investments.
